Abstract
This paper examines the ongoing significance of locative media and mobile-generated geocoded data, including their increasing integration into the core functionalities and business objectives of large social media and search services. In this article, I take a ‘communicative ecologies’ approach to explore how location-based services function as a dynamic system, with a fluid and shifting structure or set of relations. The evolution of the mobile social networking and search and recommendation service Foursquare provides a striking example of such a system. In the first half of the paper, I explore the company’s still-evolving business model, and their intricate corporate relationships with other key search, recommendation, and social media firms. In the second half, I trace how this dynamic engagement is also at play in the end uses of Foursquare and other location applications.
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