Abstract
Gamification serves as a powerful tool to incentivize desired behaviors and drive customer engagement, leading to increased brand loyalty and advocacy. The main purpose of this study is to find the relationship between Mobile phone and gamification marketing and to analyse the customer involvement in gamification marketing through mobile phone. The various gamification implemented in the mobile app are sports, music, weather, stickers, news and health related games. Finally, it can be concluded that sports related games preferred by the customers while using mobile phone.
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