Abstract
This study investigated three factors of self-determination theory (SDT) that influence the intrinsic and external motivation of mobile location-based services (M-LBS). This study was conducted on M-LBS users through an online survey, and a total of 308 response data were used for analysis The results showed that the three factors of SDT significantly influenced the extrinsic motivation of M-LBS and only perceived relatedness significantly affected intrinsic motivation. Intrinsic and external motivation had a great influence on attitudes and attitudes. Recognized competency influenced perceived usefulness more than pull type. A positive attitude influenced the intention to continue pulling rather than pushing. According to service type (i.e., push and pull), users are more likely to continue to use the service when users are satisfied with the service requested by M-LBS than when the operator provides the service on its own, so they need to understand how M-LBS affects perceived usefulness and intrinsic motivation.
Highlights
Mobile communication technologies has allowed consumers to access the services they want to use anywhere even on the move owing to the high-speed cellular network service along with the development of GPS technology (Elkhodr et al, 2021; Roopa et al, 2018)
H2: Perceived autonomy has a positive effect on intrinsic motivation
H11: Perceived autonomy has a positive effect on intrinsic motivation more strongly for pull type than for push type
Summary
Mobile communication technologies has allowed consumers to access the services they want to use anywhere even on the move owing to the high-speed cellular network service along with the development of GPS technology (Elkhodr et al, 2021; Roopa et al, 2018). These services include many practical and fun services such as location- sensitive payment service, navigation, near-point information, store-guide, traffic updates, location-based advertising, mobile games, and discount coupons (Barnes, 2003; Luo et al, 2021).
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