Mobile application for the purpose of marketing, product distribution and location-based logistics for elderly farmers

Abstract

This research has developed a one-stop service supply chain mobile application for the purpose of marketing, product distribution and location-based logistics for elderly farmers and consumers in accordance with the Thailand 4.0 economic model. This is an investigation into the agricultural product distribution supply chain which focuses on marketing, distribution and logistics using the Dijkstra’s and Ant Colony Algorithms to respectively explore the major and minor product transport routes. The accuracy rate was determined to be 97%. The application is congruent with the product distribution, supply chain, in a value-based economy. The effectiveness of the mobile application was indicated to be at the highest level of results of learning outcomes, user comprehension and user experience of users. That is, the developed mobile application could be effectively used as a tool to support elderly farmers to distribute their agricultural products in the one-stop service supply chain which emphasizes marketing, distribution and location-based logistics for elderly farmers and consumers with respect to Thailand 4.0.