Mobile Advertising and Its Impact on the Customers Mind: Case of New Delhi (India)

Abstract

Advertisers have many numbers of medium for their promotional activities but the importance of medium depends upon the target customers, types of goods/services, 5M’s of advertising and many other factors. Behind every successful advertising campaign, there is a unique idea and the wh promotion campaign revolves around this idea. It is important for every brand to communicate to its target group. To a great extent fate of the advertising campaign of the brand or service. However, it is an important strategy to select the right medium of advertising to promote a brand or service. Vast arrays of advertising options are available for brand owners and advertisers to promote their product or service. In this article researchers about mobile phones as the latest tools for brand promotion. grows bigger than any other form of digital or internet advertising customers who use mobiles have been rapidly increasing Response rate of audiences is also high on mobile as compared to other tools of advertising. And there are more chances of seeing an ad in the mobile using SMS, MMS or WAP applications. This research paper attempts to find out impact of mobile advertising in the mind of customers especially in Delhi, India. Further it also tries to find out the good and the bad effects on product / services due to mobile advertising.