Abstract
The paper examines the effect past entry strategies have on current ones on a country level, Turkey. It illustrates how international experience and institutional distance affect the way an entry-strategy is formed, and the procedure followed -mode learning, mode inertia, mode dynamics. To do so, it synthesizes the literature review within the framework of Benito et al. (2009). This paper’s modifications are empirically tested through a sample of 408 foreign equity investments. The econometric testing method implemented is that of Binary Logistic Regression. The period of investigation extends between 2011 and 2017. Results indicate that MNEs entering the Turkish secondary and tertiary Turkish sectors tend to utilize past entry mode strategies. Furthermore, the higher the past mode strategy is for an MNE, then it is 4.4 more possible for them to choose a wholly owned subsidiary.
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