Abstract
The general aim of this paper is to evaluate the influence of panning on the map user’s (attentive) behaviour, using a mixed methods approach. A user study was conducted in which participants – with an expertise in cartography – had to execute four tasks in Google Maps, using only a panning operation. During the first two tasks, participants had to follow a predefined route; during the latter two tasks they had to locate Belgium on a less detailed scale level. A strong task-related interactive behaviour was revealed by the participants’ mouse action and eye movements. Furthermore, the attentive behaviour was influenced by the type of view (map or satellite) and whether it occurs while performing the panning operation. The georeferenced eye movements were imported in a GIS for spatial analysis. Based on these spatial queries, we discovered that the duration of the fixations was associated by their location on the map.
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