Mixed reality experiences in museums: Exploring the impact of functional elements of the devices on visitors’ immersive experiences and post-experience behaviours

Abstract

This paper contributes to the debate on MR technology in the museum setting by investigating how and to what extent functional elements of the MR devices affect experiences and drive post-experience behaviours. It bridges several research gaps in MR investigation, demonstrating unexplored causal relationships between the functionality of MR devices and museum experiences and post-experience behaviours, which have been investigated separately. The research confirms that MR advances empower the museum's mission of heritage valorisation and education, which drive new immersive experiences and behaviours. It introduces insights to overcome technological limitations as a challenge for practitioners as well as a flourishing area of investigation.