Mixed methods in business and management: A call to the ‘first generation’

Abstract

AbstractMixed methods is a youthful but increasingly robust methodological movement characterised by: a growing body of trans-disciplinary literature; prominent research methodologists/authorities; the emergence of mixed method specific journals, research texts, and courses; a growth in popularity amongst research funding bodies. Mixed methods is being utilised and reported within business and management fields, despite the quantitative traditions attached to certain business and management disciplines. This paper has utilised a multistrand conversion mixed model research design to undertake a retrospective content analysis of refereed papers (n = 281) from the 21st Australian and New Zealand Academy of Management (ANZAM) Conference 2007. The aim of the study is to provide a methodological map of the management research reported at the conference, and in particular the use, quality and acceptance level of mixed methods research within business and management fields. Implications for further research are discussed along with a call to the ‘first generation’ of business and management mixed method researchers to instigate mixed methods research training and capacity building within their respective business schools, relevant academies and associated professional forums and publications.