Abstract
Objective:Breastfeeding provides health benefits, but women enrolled in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) are less likely to breastfeed than those not enrolled. This study aimed to investigate the forms of messaging that occur in WIC lactation support.Methods:Ethnographic methods were used over a 3-month period in 2021. Observations were collected at WIC lactation care counseling sessions and were complemented with interviews, observations of other interactions, and archival documents.Results:The findings of this study indicate women received mixed messages about breastfeeding, including the advice, personal experience, and policies discussed in lactation counseling.Conclusions:This study suggests women’s personal experiences may conflict with the messages they receive from lactation support. Recommendations for lactation support programs and training are discussed.
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