Abstract
The objective of this work is to contribute to the decompartmentalization of knowledge resulting from practitioners' experiences in religious marketing. Through an exploratory survey among six leaders of new churches and 90 of their worshippers, the authors tried to provide the basis for a reflection on the relevance of the use of religious marketing in a context of poverty. For this purpose, they use a thematic content analysis and a descriptive analysis. Results show that the religious field is just a field of social life experimentation, characterized by the expression of economic interests. This work provides a model for understanding church followers.
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