Abstract
This case focuses on initiatives taken by the Indian travel tech company MiStay during the COVID-19 pandemic and describes the unique strategies that forced its presence into the accommodation industry of India. The travel tech company acts as a liaison between hotels and travellers. With its online booking system, travellers can book rooms on an hourly basis. This discussion is based on the various hiccups the company has faced along with how the new idea of flexible room booking systems benefit all relevant parties. Here, the focus is on the change of the century-old hotel booking system, resulting in the creation of a new era for accommodation businesses. The changing perception caused by this paradigm shift in hotel booking systems is going to impact the hospitality industry as MiStay may face many potential competitors in the future.
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