Abstract
Organizations summarize goals and objectives in mission statements and it is widely believed that mission statements significantly impact on strategy and performance. Therefore crafting effective and attractive mission statement is significant due to these strategic benefits. This study intends to extract mission statements of twenty companies in the leisure industry in Sri Lanka and analyse the components using Nine Points Scale approach of Fred R. David to determine how strategic they are. Content of mission statements of twenty companies were reviewed and ranked in the paper using David’s (1987) model. The study found that these companies have crafted mission statements including some of important components specified by Fred R. David. It mainly reflects that they are moderately strategic in formation of mission statements.
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