Mission Statement Development and Performance of Non-Oil Export: A Study of Women Organization in International Trade in Abuja- Nigeria

Abstract

The study examines mission statement development and performance of non-oil export: a study of women organization in international trade in Abuja – Nigeria. The study used survey research design and data were collected from the respondents who form the sample size of the study. The population of this study is one thousand five hundred which are members in Nigeria. The Sample size determined using a formula developed by Gill, Johnson and Clark in 2010 which was recorded the as three hundred and six (306). The study used Partial Least Square Structural Equation Model (PLS-SEM) to analysed the data with the Smart Pls. The study found that firm's mission statement development significantly affects competitiveness, perceived customer satisfaction, market share, and service quality in non-oil export with a particular reference to women organization in international trade in Abuja- Nigeria. This implies that mission statement development contributes significantly to the performance in terms of competitiveness, perceived customer satisfaction, market share, and service quality in non-oil export with a particular reference to women organization in international trade in Abuja- Nigeria. The study recommended that mission statement development in terms of periodic reviews and updates of the mission statement that reflect environmental changes, purpose, values, and target customers, as well as sufficient resources to carry out the mission. All of these contribute significantly to a firm's competitiveness, perceived customer satisfaction, market share, and service quality. Efforts should be made by the leadership of the Organization of Women in International Trade to regularly update their mission statement that reflects environmental changes, purpose, values, and target customers, allocate adequate resources to carry out the mission statement to foster the firm's competitiveness, perceived customer satisfaction, market share, service quality.