Abstract

With the proper mission, higher educational institutions can search for their opportunities and eliminate their weaknesses in the market. In the paper, mission statements from engineering institutions are compared with other higher educational institutions in Slovenia. Results of the content analysis reveal that “development”, “education”, “research” and “knowledge” are words with the highest frequency, confirming similar studies in the past. Dimensions of sustainability are not equally distributed in mission statements of engineering and other institutions. The dimension of environmental sustainability is more exposed in engineering higher education institutions. On the other hand, the dimension of social sustainability is more exposed in non-engineering (others) higher education institutions.

Highlights

  • The creation of a mission is the starting point of formulating a strategy in any institution [1]

  • According to Kosmützky and Krücken [2], mission statements allow higher education (HE) institutions to position themselves in particular niches by distinguishing themselves from others

  • HE institutions can search for their opportunities and eliminate their weaknesses in the market

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Summary

Introduction

The creation of a mission is the starting point of formulating a strategy in any institution [1]. According to Kosmützky and Krücken [2], mission statements allow higher education (HE) institutions to position themselves in particular niches by distinguishing themselves from others. This paper aims to highlight differences between the content of mission statements in HE institutions in the engineering and non-engineering (other) sectors in Slovenia. Engineers are vital to any prospering society and the effective training of the generation of engineers is crucial to the development of engineering schools in the higher education sector. Much research done on the subject has proven that engineering schools have different specific strategies according to their disciplinary nature [3,4]

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