Abstract

We show that a common method of predicting individuals’ race in administrative records, Bayesian Improved Surname Geocoding (BISG), produces misclassification errors that are strongly correlated with demographic and socioeconomic factors. In addition to the high error rates for some racial subgroups, the misclassification rates are correlated with the political and economic characteristics of a voter’s neighborhood. Racial and ethnic minorities who live in wealthy, highly educated, and politically active areas are most likely to be misclassified as white by BISG. Inferences about the relationship between sociodemographic factors and political outcomes, like voting, are likely to be biased in models using BISG to infer race. We develop an improved method in which the BISG estimates are incorporated into a machine learning model that accounts for class imbalance and incorporates individual and neighborhood characteristics. Our model decreases the misclassification rates among non-white individuals, in some cases by as much as 50%.

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