Abstract
This paper wants to examine how media bias in the political process in Indonesia especially in the context of the presidential election in 2014. The study found that in the present political news about the elections, the mass media over use to the theory of journalism, which is based on the values of fame ( prominency) or public figures (public figure) instead of human values (human interest) and public interest (signifcant). So the media often promote norm "zero-sum" in politics, as a part of the discipline of media coverage on the election. Media stuck to pit two or more presidential candidates by calculating their speed running after quantity of support, regardless of whether the support is achieved by means of political mobilization false or adequate education.Keywords: Bias Political. Balancing Media. Media Coverage
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