Mining association rules with multiple minimum supports

Abstract

Association rule mining is an important model in data mining. Its mining algorithms discover all item associations (or rules) in the data that satisfy the user-specified minimum support (minsup) and minimum confidence (minconf) constraints. Minsup controls the minimum number of data cases that a rule must cover. Minconf controls the predictive strength of the rule. Since only one minsup is used for the whole database, the model implicitly assumes that all items in the data are of the same nature and/or have similar frequencies in the data. This is, however, seldom the case in reallife applications. In many applications, some items appear very frequently in the data, while others rarely appear. If minsup is set too high, those rules that involve rare items will not be found. To find rules that involve both frequent and rare items, minsup has to be set very low. This may cause combinatorial explosion because those frequent items will be associated with one another in all possible ways. This dilemma is called the rare item problem. This paper proposes a novel technique to solve this problem. The technique allows the user to specify multiple minimum supports to reflect the natures of the items and their varied frequencies in the database. In rule mining, different rules may need to satisfy different minimum supports depending on what items are in the rules. Experiment results show that the technique is very effective.