Abstract
Abstract With the rapid growth and progress in deployment of web based applications and services, the business enterprises are eyeing for a many-fold increase in the number of clients. However, the lack of trust in web transactions and possibility of inadvertent leakage of sensitive client personal information is keeping them at bay from using these services. Unless and until there are dynamic and effective trust building models and efficient mechanisms to control privacy disclosure, the usage of online web based services can’t be of much business value to the potential enterprises. The present day web services technologies require the client to disclose their personally identifiable information (PII) in order to access the service. If care is not taken, then it can lead to serious privacy breaches. In this paper, we suggest and explore the usage of a few novel mechanisms in which the service users can specify their privacy preferences to the service provider in order to carry out their service request. The service providers can then choose the collaborating service partners according to the privacy preferences of the users in order to avoid future legal hassles due to privacy breaches.
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