Abstract
This article is a reflection – from the position of a journalism researcher – on one of the distinctive features of research on Aotearoa New Zealand media and communication and some of the reasons for that. Studying and teaching about this field in Aotearoa New Zealand is a matter of negotiating the large gaps in academic knowledge about the local situation. In particular, the article suggests researchers prioritise theory-building about the position of media within this small country that is so heavily dependent on owners and media products from overseas.
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