Abstract

Creative performance (CP) has become an indispensable need for survival and competitiveness in today's business world. In response to this exigent situation, the current research is focused on investigating the role of employee attitudes, namely mindfulness and happiness, in their CP. This research also highlights the mediating role of creative processes engagement (CPE) between mindfulness, happiness, and CP pathways. CP comprises individual creativity (IC) and innovative work behaviors (IWB). The target population of the current study was manufacturing and service firms in Pakistan, and structural equation modeling was used to test the theoretical model and proposed hypotheses. The results indicated that mindfulness and happiness positively and significantly influence employee CP. Furthermore, mindfulness and happiness indicated a significant positive impact on IWB and IC. CPE partially mediated the relationships between mindfulness and CP and happiness and CP. The results propose imperative directives for the leadership of manufacturing and service organizations by suggesting different ways to promote CP among employees through their attitudes.

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