Abstract
This chapter sheds light on one very important application in the domain of digital economy – mind genomics. Mind genomics is an approach to targeted marketing which reaches each prospect with a different personalized message. This application requires acceleration coming from a data flow accelerator connected to a control flow host. It stresses equally the basic concept and its many applications. Innovation process is a step-by-step process. Once an important step up front is created and a new innovation finds its way into the commercial world, it is difficult to imagine that another dramatical step/leap forward is possible. However, such steps keep happening. Mind genomics is an example of one such step, unthinkable of until only a few years ago. Needs of the users could be served much more effectively not only in business domains or other lucrative domains, but also in the domains of public health, public happiness, public and individual quality of life, public and individual understanding of the environment around, etc.
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