Mind-Based Technologies. A Framework for Producing Personalized Psychological Effects

Abstract

Mind-Based Technologies are technologies that can facilitate immediate psychological effects, such as emotion, cognition, presence and flow in their users as they are consuming multimodal information. With personalization technologies one may vary the content and way of presenting information to enable targeted and personalized psychological effects. The key to producing such effects is to be able to model the users and predict how they may react to a particular content and way of presenting information (modalities, visual layouts, ways of interaction, user interface controls) within a certain context, task, communication device and user interface. Despite obvious complexities empirical evidence suggests that the way of presenting information to users with certain psychological profiles has predictable effects. Hence, one may propose new types of system designs that would tend to produce desired types of psychological effects for individual users by varying the way of presenting information. One possible application area of Mind-Based Technologies is decision-making systems for military use.