Mimicry of European Football Commentary: Arap Uria’s Comic Lip-Sync Impressions in Kenyan Social Media

Abstract

ABSTRACT The popularity of football in Africa is evident in the widespread viewership of televised top world league matches across the continent. Entertaining as they are to African fans, the broadcast images raise significant questions regarding the political implications of sports television as a medium for conveying cultural content. The matches are often played in far-off places and feature hardly any African commentators. New media technologies present African users with a host of technological affordances that enable them to challenge the hierarchical logic of industrial media production and the restricted communicative space of sports television. Comedy is a common form of political engagement with televised football images. This article analyses lip-sync impressions by a Kenyan comedian, Arap Uria, who records short parody videos that comment on iconic moments in football matches and posts them on social media platforms. Reading the audiovisual texts as politically motivated comic performances, this article argues that Uria’s lip-sync commentaries are a significant part of the contemporary sports television consumption culture in Kenya. The article discusses the place of the football commentator as a cultural mediator as well as how lip-sync performances can generate protest through artistic truth, remixing and parody.