Abstract
The article analyzes the phenomenon of tourism within the current globalizing and postmodern contexts. It is based on the cultural relationship between Chan Kom, a Maya community in the Yucatán Peninsula, and Cancún, the international tourist emporium. The tourist culture of Cancún embeds rules of production and consumption radically different from those encapsulated in the milpa or cornfield ideology that Maya experience in their communities. The study presents a dialogue between Chan Kom's social fragmentation due to out-migration to Cancún and the Mayanization of the socioeconomic and cultural landscape of the international Cancún. The goal is to discover the kaleidoscopic representations of Cancún as a tourist market product through the prism of the Maya ideological and socioeconomic presence.
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