Millennials' Perceptions of Social Interactions, Memorability, and Satisfaction Onboard Cruise Ships

Abstract

This study examined millennial's social interactions and their memorability that occur onboard cruise ships and analyzed how they may affect satisfaction with their experience. Social interactions are important as they can assist cruise lines into creating memorable experiences that lead to future intentions to cruise again. Descriptive and regression analysis show that positive social interactions are important for overall satisfaction. Moreover, social interactions with crew were rated as more important for mentally stimulating social interactions and influencing choices of activities. However, social interactions were more memorable with other passengers. Practical applications for the cruise lines and directions for future research are discussed.