Millennials as Cross-Cutting Interpreters on Village's Tourism Development Policy in Lampung Province

Abstract

Millennials play an essential role in exploring the potential of tourist villages. The purpose of this study is to elaborate on the role of millennials as cross-cutting interpreters. Millennials, as cross-cutting interpreters, are representatives of all tourism stakeholders, both internally and externally, such as tourists, local governments, and private parties (investors). Millennials also have a role as the interpreter group because they are easy to accept. The reason is that modernity domination that offers camouflage in the consumerism life frame blinds the millennials. Thus, the level of confidence in self-actualization with local cultural wisdom decreases due to global capitalism. This research method is descriptive with a qualitative approach. The data are collected through interviews and FGD with key informants relevant to this research study. The result of this research is that the Rigis Jaya and Kelawi Village millennial generation, who are members of the Minang Rua Bahari tourism groups, is a component of village institutions that needs to be embraced by all relevant parties. An effort to collaborate with the millennial generation to equalize opinions and raise tourism development requires commitment from all village components. This effort provides an understanding that the millennial generation is part of the "producer" in developing tourist villages and is aware of the importance of tourist villages in their living environment as a shared responsibility.