Abstract
The study is executed to assess the millennial perception towards the purchase decisions of green products in Chennai city. The study used both primary and secondary data. The secondary data obtained through research articles, magazines, and daily newspapers. The primary data was gathered from the millennial that are purchasing the green products in Chennai city. The sample size of the study is 591. A simple convenience sampling method was used. The study found that the factors i.e., Environmentally Friendly, Environmental Responsibility, Healthy, Natural products, and environmentally protection, and Social Appeal significantly influenced green products’ purchase decisions among the millennial in the study region. The study also originates that there is significant difference among the age group of concerning the purchase decisions of green products certain aspects like Environmentally friendly, and Healthy. The study results also exhibited that the male and female millennial have similar perception on purchase of green products in the study region.
Highlights
Humans have a natural sense of attachment to wild things Babu et al (2021)
The study found that the factors i.e., Environmentally Friendly, Environmental Responsibility, Healthy, Natural products, and environmentally protection, and Social Appeal signi icantly in luenced green products’ purchase decisions among the millennial in the study region
The study results reveals that the t & p-value for predominant factors i.e., Environmentally Friendly (t=15.492 & p=
Summary
People groups are centered on shoppers the all through the latest decade, client use of work and items has extended hugely across the world It leads fatigue of natural resources and ruthless environmental damage Joshi and Rahman (2015). Many nations universal beginning to appreciate this risk and have initiated working on decrease the dangerous impact on trade activities on the surroundings This comprehension and apprehension on the environment and civilization have led to appearance of ‘sus-. Millennial perception towards the purchase decisions of green products –a descriptive study. Millennial perception towards the purchase decisions of green products –a descriptive study tainable development, it highlights the need to encourage sustainability the structure of development that diminishes the unenthusiastic impact on surroundings and civilization. The present research focused on assessing the millennial perception on purchase of green products
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