Millennial Islamic Proselytizing Movement and Post-Islamism Discourse in Indonesia

Abstract

The emergence of Islamic populism is in line with the rise of popular culture (pop-culture). This condition shows that the phenomenon of millennial Islamic proselytizing movement among Muslim young in Indonesia as an indicating symptom of the spread of pop-culture and Islamic populism at once. just Like pop-culture, the narrative of millennial Islamic proselytizing movement is always characterized by some identical keywords; popularity, lifestyle and fandom. Therefore, the phenomenon of millennial Islamic proselytizing movement fosters several commodities such as the fashion industries, accessories and lifestyles which are considered normatively correct. Some of these commodities appear in campaign of millennial Islamic proselytizing movement in online public sphere; social media. Islamic populism, which was close to Islamism ideology, gradually transform to be more adaptive with democratic political circumstance. Some scholars define this transformation with post-Islamism era. The aim of this article is to discuss millennial Islamic proselytizing movement and its relationship to the discourse of post-Islamism in Indonesia. According to this article theme, some research questions emerge; can the phenomenon of millennial Islamic proselytizing movement be read in the post-Islamism landscape in Indonesia? To what extent is the closeness between millennial Islamic proselytizing movement and the post of Islamism discourses? Using a sociological approach, this article takes “YukNgaji” Movement as an object of research. The research data are collected from observations, interviews with several informants and content post on social media, especially Instagram. Such data then analyzed using Social Movement and post-Islamism theory. Millennial Islamic proselytizing movement campaigns will be linked identically to the identity and the discourse of post-Islamism.