Abstract
Tenun Ikat NTT as traditional apparel hasn't attracted the youth market yet especially millennial genera-tion. The millennial generation is a potential market that profitable for Tenun Ikat NTT industry. This re-search tries to answer the questions about attitude and repurchase intention of the millennial generation to buy Tenun Ikat NTT. The author predicts positive attitude and positive norm subjective effect repurchase intention of millennial generation toward Tenun Ikat NTT. This research uses a non-random sampling method (convenience sampling) in order to collect data. One hundred ten young people in Kupang were used as respondents (born in 1982-2000). Data were collected using a questionnaire (google form). This study uses SEM analyze to test the data. The result suggested model fully conforms to theory reasoned ac-tion, attitude and subjective norm had effect toward repurchase intention, fashion involvement and product personality had an effect toward attitude. The study result could be taken to count any policies that link all of the characteristics used in this study.
Highlights
The weaving industry in NTT has long been developing and becoming a character in every region in NTT, including Flores, Sumba, Timor, Rote and Alor
This study will determine the effect of fashion involvement and product personality on attitudes toward behaviour and norm subjective and its implications for repurchase intention
By using research studies Millennial generation purchasing behaviour in Kupang city: Tenun Ikat NTT can be concluded as follows: in general, millennial generation in Kupang city has a positive attitude towards the intention to repurchase Tenun Ikat NTT, norms have a significant positive effect on attitude toward behaviour
Summary
The weaving industry in NTT has long been developing and becoming a character in every region in NTT, including Flores, Sumba, Timor, Rote and Alor. For young millennials (born 1982-2000) Howe & Strauss (2000) in Budiati et al (2018) Tenun Ikat NTT has not become a popular product. The reason for choosing not to weave is because it is complicated, the income is not much when weaving in the village, while those who answer are not cool enough for their group and they are embarrassed by other friends if they weave. This condition shows that the regeneration process of making millennial generation weaving is facing obstacles. This can be seen from the rarity of young people wearing woven cloth compared to young people who wear batik and casual clothes
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