Militarized aesthetics of hegemonic masculinity inAmerica’s Army: Proving Grounds(2013): a multimodal legitimation analysis

Abstract

Military-themed videogames are significant cultural artifacts that shape popular geopolitical narratives and venerate dominant post-9/11 War on Terror discourses. Overwhelmingly resonant with the Military Entertainment Complex, these artifacts, not excluding America’s Army (2002–2013), envision the world through a Western lens. Over the past decades, America’s Army has come to challenge dominant orthodoxies and ideological presuppositions, disseminating new configurations of power. The article argues that the latest installment of the game, America’s Army: Proving Grounds (2013), marks a paradigmatic shift from the post-9/11 discourse permeating most military-themed videogames. Taking past scholarship on geopolitics and multimodal legitimation as points of departure, the current study unfolds the militarized aesthetics and politics of gameplay unique to America’s Army: Proving Grounds in its capacity to promote redefined ideals of hegemonic masculinity, on the one hand, and substantiate US universal legitimacy, on the other. To this end, the research endeavor proposes a more nuanced multimodal legitimation analytical framework in an attempt to capture the full spectrum of the semiotic affordances instilled in the gaming space. Key convergent discourses and practices of hegemony emerge therein, fundamentally: proficiency, efficiency, virtuosity, agility, nobility, solidarity, precision, stoicism, and aggression. The spatio-temporal shift away from post-9/11 discourses reifies new militaristic representations of hegemonic masculinity symbiotically entangled with futuristic and non-contemporary ideological war narratives.