Militarization of the Ukrainian Publishing Market During the Russo-Ukrainian War since 2014

Abstract

RESEARCH OBJECTIVE: The purpose of the article is to analyse the impact of the Russo-Ukrainian war, which has been ongoing since 2014, on the Ukrainian publishing industry and to characterize the transformations that the book market has undergone as a result of the full-scale invasion in 2022. THE RESEARCH PROBLEM AND METHODS: The article examines the transformations that have taken place in book media as a result of the military conflict. The research used bibliographic searches, statistical research, the comparative method, desktop research, as well as the methods of typology, observation, generalization and analogy. THE PROCESS OF ARGUMENTATION: The events of Russia’s war against Ukraine have become a serious challenge for the Ukrainian media system and have impacted the book publishing industry in particular. Therefore, changes in the publishing landscape and in publishing houses’ business models are analysed. RESEARCH RESULTS: The article describes the main changes that the publishing market in Ukraine has undergone as a result of Russian aggression. On the basis of statistical data, the authors analyse the dynamics of changes in the number of publishers and the increase in the number of military books. The authors focus on the emergence of a new literary phenomenon, namely veteran literature, and the emergence of a significant number of veteran publishers. Changes in the business models of publishers are analysed. CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: The war has had a significant impact on the organizational structure of the Ukrainian publishing industry. This includes the moving of publishing facilities to other territories, changes in infrastructure, transition to other publication formats, entering new markets, etc. This experience could be useful for developing problem-solving strategies in this segment of the media industry.