Miley Cyrus ‘came in like a wrecking ball’: the American pop star succeeds in registering her name as an EU trade mark

Abstract

Abstract General Court, T–368/20, Smiley Miley, Inc. v European Union Intellectual Property Office (EUIPO), EU:T:2021:372 The article analyses the decision in Smiley Miley v EUIPO, in which the General Court held that the American singer-songwriter and actress Miley Cyrus was entitled to use her name as a trade mark. It considers the importance of this ruling in relation to the protection afforded to public figures of international recognition through trade marks in the EU.