Milenijalci i zumeri u virtuelnom svetu novih narativa

Abstract

The paper problematizes behavior of new generations in the world of digital narratives in order to answer the question of how the modern cultural matrix encourages the behavior of young generations to gain support and strengthen their reputation in the virtual community, due to the constant desire to confirm and approve themselves, in the new cyberspace, to publish photos and stories on social networks about each of their activities in the real world. In this regard, the phenomenon of video games is also considered, which, similarly to the narrative, leads the user to a gradual reconstruction of the algorithm. Observing generations of millennials and zoomers in the virtual world of social media, a conclusion is reached that the new narratives, understood in the broadest sense, have enabled the formation of values that influence the socialization of young people, their life habits as well as the change in the way they communicate.