Abstract
As Internet adoption is a fundamental antecedent to online commerce, differences in Internet diffusion between nations can be important. The emerging online markets represented by the developing nations of the Middle East are important, but not as well understood as the online markets of the developed nations of the world. This study makes a comparative analysis between Turkey, one of the more mature developing nations of the region, and Jordan, a smaller developing nation that has recently adopted important technology initiatives. This study suggests that the rapid advance of Internet user motivations and online shopping intentions in the Kingdom of Jordan appear to be a direct result of the new King's recent technology initiative.
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