Abstract
This study integrated two research strands to investigate the influence of restorative servicescapes and travel motivations on the wellbeing of middle-aged and elderly (MAE) adults. A total of 203 valid questionnaires surveying MAE adults staying in wellness resorts was used in the data analysis. The findings indicated that the travel motivations of MAE adults to pursue health improvement in wellness resort contexts are significantly associated with emotional experiences, thus contributing to subjective wellbeing (SWB). This study extends the concept of the restorative potentials of servicescapes by demonstrating the relevance of a restorative servicescape provided by wellness resort to SWB.
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