Abstract
Lecture (5.000 words) delivered at the Marshall McLuhan & Walter J. Ong International Centenary Symposium (The New Sensorium - Embodied Perception, Extensions of Humanity & Digital Communication), held in Athens, Greece (20-21 April, 2012). The symposium was organized by the Department of Communication, Media & Culture of the Panteion University of Social & Political Sciences and its postgraduate programme in Cultural Management, in association with the Coach House Institute and its McLuhan Program in Culture & Technology at the Faculty of Information (University of Toronto).
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