Abstract
Abstract The production of political talk is changing in response to ongoing changes in the overall media ecology. The rise of web TV challenges the previously dominant mediated politics of traditional broadcasting. In this paper we examine the practices of the mediatization of politics in the web TV environment via a humorous encounter between a self-declared “prankster” posing as a web TV broadcaster, and several Swedish politicians. The discussion reflects on various data emanating from this encounter to reveal how Web TV challenges traditional broadcasting norms, and offers fresh challenges for politicians who are continuously adapting to new media logics for exposure.
Highlights
This paper offers a qualitative, explorative inquiry into the production of political talk on the web, examining how web TV productions change the ways in which politics is mediated in relation to traditional broadcasting
We use it to showcase what constitutes the new conditions for political talk with the advent of web TV, as well as use it to discuss the action of STHLM Panda and its eventual “political” impact or intent
There are several factors that can be said to point to that STHLM Panda is not as unpolitical as it may seem
Summary
This paper offers a qualitative, explorative inquiry into the production of political talk on the web, examining how web TV productions change the ways in which politics is mediated in relation to traditional broadcasting. The web TV interview is seen as a relevant target when it comes to displaying how the conditions for political talk change as new TV producers interact with politicians in online productions. In line with Hynes, Sharpe, and Fagan’s (2007) and Owen’s (2011) respective analyses of the so-called culture jamming movement The Yes Men, we believe that one-time hoaxes like STHLM Panda can enable us to explore issues relating to the political on a broader scale We use it to showcase what constitutes the new conditions for political talk with the advent of web TV, as well as use it to discuss the action of STHLM Panda and its eventual “political” impact or intent. Discussion and implications stemming from the analysis are offered
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