Abstract
This paper has searched the six key influential network group incidents in 2011 in China through SINA Microblog platform, screen the most active Microblog users who pay close attention to the incidents, their Microblog followers are above 50,000 , finally collects 30 Microblog user information by the way of snowballing, form 30*30 “follow – be followed ” Microblog netizens relationship matrix. Specific to this asymmetric matrix, the authors use UCINET social network analysis software and visual software NETDRAW, analyze Microblog network structure, network centrality based on network group incidents, and comprehensively describe the laws to release and acquire group incidents under the mixed network environment of Microblog, combined with the massive Microblog exchange data, to analyze the non-rational behavior of the netizens, so as to provide a scientific basis for setting out the appropriate guiding strategy and interventions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
