Abstract
Raigad district facing the Arabian Sea has historical importance since ages. Clean, safe and virgin beaches, amazing nature and easy access are some of the peculiarities of villages in this district. It is gaining popularity as a tourist spot for city dwellers as it is commutable from Mumbai and Pune. The women in Raigad recognized this as an enterprising opportunity and are all set to welcome the tourists. These women have generated low cost, homely, delicious food for these picnickers. The typical homemaking gender in Raigad district went one step further and offered other local farm and kitchen products for sale. Papads, pickles, spices, fresh vegetables, coconut products, fish and fish products etc. are being sold to the tourists. Women entrepreneurs in this area are making every possible attempt to popularise typical products of Konkan region among visitors. Display of the material, pricing, proper packing, etc. is tempting the picnickers to buy them. This gesture is not only attracting tourists but is also creating a good source of income for these women and outcome of these efforts is upgradation of financial status of their families.
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