Abstract
Abstract. This community service activity aims to assist MSME partners of eel chip products so that they (1) have business legality and (2) can increase their business through online marketing. The methods to achieve these goals are conducted through counseling, interviews, discussions with partners, observation, and documentation. The program implementation as a whole ran smoothly, which resulted in outputs in the form of (1) obtaining business legality in the form of a business permit certificate from the competent authority easily, cheaply, and quickly, (2) product branding and packaging, and (3) product online marketing platforms using Instagram. The obstacles arising in the early stages of activities are business actors' confusion with the use of information technology which can be overcome with intensive mentoring methods. As for the suggestions, the business actors' partners should be able to update the marketing platform.
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