Abstract
This case describes Michel Kripalani's entrepreneurial journey culminating in his third start–up, Oceanhouse Media. Oceanhouse Media, ranked 114 in the 2013 Inc. 5,000 list of the fastest growing companies, offers desktop and digital applications, for iOS, Android, and other platforms with digital book applications for children comprising half of annual revenues. It explores: (1) Kripalani's evolution as an entrepreneur, (2) the operating strategy of Oceanhouse Media, (3) the economics and structure of the digital applications market and the children's segment within that market, and (4) key decisions—structural, organizational, and financial—as Kripalani maps out Oceanhouse Media's future growth path and exit strategy.
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