MICE 기업의 디지털 전환(DX) 결정요인에 관한 연구

Abstract

In 2004, Professor Erik Stolterman of Sweden first referred to 'a phenomenon in which human life is improved in a better direction using IT technology' as Digital Transformation (DX). If you look at the transformation, you can use digital technology to improve your business and expand and change your business area. In other words, the core of the 4th industrial revolution can be seen as digital transformation in all areas of individuals and businesses. A company's digital transformation requires a cool-headed, correct awareness and desirable response to situations that can be both an opportunity and a threat depending on the circumstances and judgment. The MICE industry is no exception. Since 2010, the MICE industry has been combined with digital technology and has become a driving force for innovative growth in industries that have entered a low-growth phase, leading the growth and innovation of the MICE industry. In particular, a number of events in the form of Untact and hybrids were held in the context of COVID-19, accelerating the digital transformation of MICE companies. This study reveals that in order to implement a successful digital transformation that increases business performance and efficiency, a positive organizational culture of a company is a prerequisite, and it studies the perception and attitude of MICE company members to develop a strategic perspective for digital transformation of MICE companies. is to establish Against this background, the purpose of this study is to examine the perception of digital transformation of MICE companies and to empirically analyze the factors that promote digital transformation. To this end, literature research was conducted, and prior research was conducted on the relationship between digital transformation awareness and technology acceptance, external responses to digital transformation and digital transformation readiness, digital transformation intention and digital transformation implementation, and data on MICE company employees were collected. I want to analyze Through this, we intend to present theoretical and practical implications for digital transformation of MICE companies preparing for the 4th industrial innovation and post-corona era.