Mi norte tiene superpoderes: Construyendo modelos de conducta a partir de la cultura friki

Abstract

This paper addresses geek culture in Mexico and looks at how fandoms are integrated, as well as the processes through which role models are shaped out of the fantastic narratives at their center. Using ethnographic methods, it was observed that geek culture consists of fandoms grouped together around a variety of different fantastic narratives (comics, anime, videogames), and these, in turn, inspire specific behavioral models, according to their stage of life and specific needs at that time.