Mexican teleteatros: the cultural politics of prime-time series

Abstract

This article focuses on the ideas and discourse of some early television critics regarding the content and direction of television drama specifically teleteatros, the first prime-time dramas in Mexican television. Their opinions reflect the divisions among the Mexican intellectual elite in regard to the meaning of Mexican culture. Professionals and intellectuals advocated for television dramas that would reflect the Mexican culture as cosmopolitan and modern. In their writings and public statements, folkloric aspects such as ranchera music were considered unworthy for the medium. In opposition to the critics was the business class whose interest in television content had two purposes: to develop programs with the widest appeal possible and to represent Mexican culture in a way that did not challenge the discourse of the PRI (Partido Revolucionario Institucional) that ruled the country from 1928 until 2000. Thus, television during the 1950s, and into the 1960s, wrangled not only with the usual growing pains of a new technology but also the contradictory perceptions of how Mexico and Mexican culture should be portrayed in television dramas.