Abstract
The global market of medical tourism depends on the factors such as medical development, information technology, national legislation, education, insurance, tourism, economics and politics. The subject of this paper is an analysis of the importance of the factors in the field of medical tourism and related services when selecting the Republic of Serbia as a destination for providing medical tourism services. The objective of the research is to analyze the factors that influence consumers' decision, as well as to suggest measures for the enhancement of the current situation. The research has been conducted by interviewing the patients with foreign citizenship, who used medical treatment services in the Republic of Serbia in 2015. The results of the research show that the price plays an important role in the decision of patients, who opt for medical treatment services in Serbia. The quality of health services, as well as the training of doctors, medical personnel and accreditation should be at a high level. The offer of tourist facilities and accommodation is not crucial in the selection of the country, but it affects the decision on the selection of a health institution in the country. .
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