Metode de organizare și de management de asigurare a dezvoltării întreprinderii în mediul internațional

Abstract

The relevance of the research topic is due to the fact that the development of the enterprise on the international market in the conditions of globalization and the formation of the global economy is caused by the evolution of internationalization, the transformation of productive forces, the impact of changes in the international business environment and the deepening of relations between national economies. The article is devoted to the study and substantiation of organizational and management methods of ensuring stable development of the enterprise in the international environment. The results. The article describes the organizational and management methods of ensuring the development of the enterprise in the international environment. Organizational support of strategic management is a set of structural and dynamic organizational relationships inside and outside the organization, which includes a set of specific subordinate and coordination, linear and functional, as well as other organizational connections, systems of subordination, reporting, control, etc., methods of organizational analysis, organizational design, legal norms, embodied in internal normative documents, with the help of which a market-oriented enterprise uses the opportunities provided by the environment, contributes to the achievement of development goals through the implementation of selected strategies. It was determined that the main task of organizational support for strategic management is the formation of strategic organizational potential capable of ensuring a high level of manageability and the effectiveness of the strategic development process. The main directions of action of the mechanism of formation of organizational and management methods for ensuring the development of the enterprise in the international environment are proposed. Based on the study of the factors of the external and internal environment, which directly or indirectly affect the organizational and management potential of the competitiveness of the enterprise, the main goal of developing and using the mechanism for forming the specified potential was formulated, which consists in ensuring the stable competitive status of the enterprise in the long term by developing and implementing effective management decisions regarding purposeful, systematic and adequate distribution and use of competitive potential and advantages.