Abstract
Positive deviants (PD) are those poor families that manage to rear well nourished infants by practicing specific positive behaviours that may be currently less practiced in the similarly poor community but at the same time culturally acceptable and affordable for percolation. Limited literature is available on identifying and applying PD determinants in behaviour promotion in rural India and practically none in rural western Uttar Pradesh (U.P.). Hence the present study was undertaken. Between June-November 2004 in three socioculturally backward villages (population: 8000) in Agra district U.P. a total of 100 families with infants (0- -1 of NCHS reference median. These 25 families were considered PDs and remaining 42 were considered as others. Breastfeeding (BF) family support psychosocial care and maternal self-efficacy were studied in 67 families using interview home observation and elicitation to identify factors significantly associated with PD. A total of 40 variables were subjected to statistical treatment - first chi-square test and then significant variables (p<0.1) were subjected to binary logistic regression to calculate odds ratio with cornfield 95 percent confidence interval which was then adjusted for significant socio-cultural factors. (excerpt)
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