Methods of Studying the Semantic Function of Trademarks in the Industrial, Commercial and Advertising

Abstract

Of the aim of this investigation is to show the methods of studying the trademarks development to better understand their role in modern economy and advertising. Along with the methods, we have tried to postulate that the concept “property” accelerate their wide-spreading and necessity. It was established that the creators (brand designers) use some cognitive techniques to make a new trade-name. Often some semantic methods help them to from a new name and in the article we tried to illuminate this linguistic aspect. Taking into consideration that all of our research is made into the semiotics field of science, we, of course, drew attention to the pragmatic aspect of the investigated linguistic material. We concluded that, all trademarks in certain teaching methods, effort at the implementation of the commercial intentions. The present article deals with the educational approaches aimed at the development of a positive evaluation in the perception of this or that trademark; phonosemantic strategies, implemented in the process of brand naming, are shown. According to the results we are going to continue our investigation in the field of semiotics, in other words we want to study verbal, non-verbal and heterogenous brands and mechanism and models of the methods.