METHODS OF IMPLEMENTATION OF MANIPULATIVE TECHNIQUES AS A BASIS FOR A SPEECH PROFILE OF A POLITICIAN (ON THE EXAMPLE OF G. MELONI’S SPEECH DURING THE ITALIAN CENTER-RIGHT PROTEST)

Abstract

This article analyzes manipulative strategies and methods of their implementation in the Italian-language political discourse. The study is based on the materials taken from Giorgia Meloni's speeches of recent years, in particular, her speech in St. John's Square in Rome during the wave of demonstrations of supporters of the centre-right politicians. The research material was selected and analyzed in accordance with the method of discourse, conceptual and component analysis. The aim of this paper is to look at the linguistic features of G. Meloni's political discourse in order to analyze her speech behavior in detail and to make up her speech characteristic. In the course of the study it was noted that when communicating with voters, G. Meloni is primarily focused on the value-based concepts of her political party program and appeals to the traditional national values — family, faith, and centuries-old traditions of Italian culture. She is prone to give a tough assessment of the actions of her political opponents via such manipulative techniques as the realization of the concept of own - alien, the strategy of positive self-presentation and the strategy of belittling the opponent. It is worth mentioning the politician's extensive use of a number of lexical, grammatical and syntactical means, such as vivid metaphors and similes, rhetorical questions, lexemes from one and the same semantic field, spatial and temporal deixis and some others to achieve her political goals. The study emphasizes the necessity of analyzing the speech behavior of Italian politicians in view of the lack of coverage of linguistic features of the Italian-language media space and the absence of works on the speech characteristic of Italian politicians in Russian linguistics.